Wes Finley


Product Marketing Communications,
Facebook
Global Marketing Operations,
The Coca-Cola Company

2546 Belmont Canyon Road
Belmont, California 94002
404.585.1730

facebook.com/wesfinley
google.com/+wesfinley
twitter.com/wesblog
linkedin.com/in/wesfinley

Specialties


  • Product Marketing
  • Business Development
  • Marketing Operations
  • Identity Management
  • Brand Risk Management
  • Effective Leadership & Management
  • Social Platform Strategy
  • Global Marketing Operations
  • Programmatic Media
  • Machine Learning (AI) Applications
  • Audience Engagement
  • Mobile Development
  • Mixed Marketing
  • Social Listening
  • Influencer Marketing
  • Search Engine Optimization [SEO]
  • Email Campaigns
  • Community Management
  • Product Management
  • Web App Development
  • API Integration
  • Full-Stack Development

University of Georgia

B.A. Telecommunication Arts, Journalism
Specialized in media production, web distribution, and intellectual property law.

Profile


A top-performing senior marketing leader with over 16 years experience developing integrated digital presences (web, social, mobile, search, email) for top tier global brands. Demonstrated success in identifying high-potential channels to incorporate within a broader acquisition plans, working cross-functionally with multidisciplinary teams to attain goals, and consistently monitoring competitive landscape and industry trends to define opportunities to differentiate. Master of programmatic media -- adept at finding clever tricks and hacks to maximize media efficiency across platforms. Full-stack developer with experience launching identity focused web and mobile apps of all sizes and complexity.

Work Experience


Facebook

Global Marketing Communications: Core Ads, Interfaces, and API
2016 - CURRENT | Menlo Park, California

Mariana

Senior Director of Marketing
2015 - 2016 | Palo Alto, California

Coca-Cola

Global Operations Director, Coca-Cola Social Connections
2010 - 2016 | Atlanta, Georgia

360i

Global Social Media Supervisor
2010 - 2014 (4 years) | Atlanta, Georgia

CNN.com

Live Content Manager
2005 - 2010 (6 years) | Atlanta, Georgia